Mastering Creative Selling: The Growth Guy Method
Mastering Creative Selling is a practical, experience-led program designed to help you think more clearly under pressure, reframe commercial problems creatively, and sell with confidence in complex, real-world situations.
This is not a theory course.
It is built from real decisions, real mistakes, and real outcomes across Guy Maine’s career — from large enterprises like Optus and Foxtel, to high-growth startups, turnarounds, and boardroom-level negotiations.
Created by Guy Maine, Founder of Maine International and known as The Growth Guy, this course brings together the exact mental models, decision frameworks, and creative problem-solving approaches Guy has relied on when the stakes were high and the path forward wasn’t obvious.
Inside the course, you’ll learn and apply:
- WOOP Double-O™ — a repeatable strategic problem-solving framework for complex commercial situations
- W.A.I.T.™ — a pressure-reset method to slow reactions, regain clarity, and make better decisions
- Modern strategic selling approaches used by Guy across Optus, Foxtel, BidEnergy, OES, and high-growth startups
- Creative reframing and negotiation tools for opportunities where value isn’t immediately clear.
Meet your instructor
Guy Maine
Growth Strategist, Executive & Investor | The Growth Guy
I've led growth strategy for major Australian brands, served as CEO of a publicly listed tech company, and advised countless founders and boards.Through The Growth Guy Academy, I share the real-world frameworks I use to make decisions under pressure and drive commercial outcomes.
- 30+ years leading growth across public companies (Foxtel, Singtel Optus, Virgin) and high-growth startups.
- Former CEO of publicly listed technology company.
- Studied at Melbourne University and RAISE Foundation youth mentor.
- Active startup founder, investor, and board director.
- Chief Pilot & Commercial Helicopter Pilot - trained to make decisions under pressure.